We translate essence into form,
and form into systems.

Who We Are

Founded in 2012, Double D is a design studio that helps partners find their authentic identity, shape it into a visual language, and scale it into cohesive systems. Our studio operates through two specialized groups: Double D, a design studio delivering design solutions through strategic and logical processes, and Nupip, a fashion-forward label that explores brand expression through sensory experimentation and food-based narratives.

What We Do

We see design not merely as a visual outcome, but as a process of interpreting and structuring a brand's core essence. We uncover its core values and the underlying challenges it faces. We shape these conceptual ideas into stories and an appropriate visual language that aligns with the brand's objectives and identity. From carefully examining customers' perspectives through both internal and external audits to translating insights into tangible forms that build cohesive visual systems, every step is about structuring the essence and enabling brands to become more of themselves.

How We Work

Content-Centric
We begin with the essence. Rather than following a fixed format, we look at the unique context of every project. Within given conditions, we identify what matters most and give appropriate form to the essence of that context. We value both discovery and creation, proposing new opportunities shaped by contemporary sensibilities. For us, form is never decoration, it is the natural outcome of logical thinking and a clear brand identity.

Solution-Oriented
Forms become systems, and they cannot be isolated from identity. We build systems that remain consistent and sustainable over time. Instead of relying on familiar or conventional answers, we redefine problems at their root to discover new ways forward. Our strategic process is transparent, and the outcomes of our work are built on both logic and sensibility. Through our design solutions, we create turning points for our partners—moments where growth and evolution can naturally take place.

Our Brand

Nupip is a creative fashion accessory brand whose name blends "new" and "pip" — a seed full of imagination and possibility. It's a tool for self-expression, helping you discover your own identity and uncover new personal meaning. We embrace diverse tastes and individuality, and aim to help everyone express who they are — playfully, stylishly, and with creativity at the core.

info@studio-d-d.com
We will respond once you send a brief description of the project request.
78 World Cup Buk-ro 6-gil, Mapo-gu, Seoul, Republic of Korea(03990)