Identity design visualizing Kia’s sustainable movement

A new signature design guideline for Ewha Womans University, Korea’s first women’s university, founded in 1886

Kumho Tire’s new identity design, leaping forward as a premium brand

First Care Activating Serum Bukchon Edition package design, reflecting Sulwhasoo’s heritage and Korean traditional aesthetics.

Witty outdoor advertising planning and production to effectively convey the message "Read, Write, Talk, and Connect."

A booklet documenting a product development project in which eight master artisans and professional designers, deeply knowledgeable in the material properties of metalware, earthenware, lacquerware, hanji, and leather, collaborated