Brand presence in daily experience
Double D led the concept and design development for Hanwha’s 2025 stationery, with a focus on expressing the brand’s identity in a more meaningful way.

By using the familiar format of a calendar, the design conveys Hanwha’s core values and vision—delivering a message of unity and harmony across its diverse affiliates, all under one shared purpose.

Sustainable design for everyday use
Double D designed a range of stationery items for Hanwha Group and its affiliates—including packaging, diaries, and calendars—tailored to the practical needs of different work environments.

Reflecting Hanwha’s ESG values, the designs use eco-friendly ink and paper, while also improving readability and refining key details from previous versions. The overall system was updated to align with Hanwha’s 2025 vision and concept, without compromising user convenience.

A clear graphic system connecting ideas to form
The 2025 design was developed around the concept of “Connecting Line,” with all key visuals and design elements built on this foundation. A bold yet minimal line system anchors each layout, placed at the starting point of the composition and integrated with the CI to highlight Hanwha’s global presence and connectivity.

Through this concept, Hanwha expresses its ongoing pursuit of innovation—connecting with the Earth, the ocean, outer space, and the future. The key visual was consistently applied across all stationery items, forming a seamless visual thread that amplifies the concept and reinforces the brand’s philosophy and vision.