Brand presence in daily experience
Double D led the 2025 stationery design and concept development for Hanwha, focusing on delivering a deeper expression of the brand’s identity.

By designing a calendar that integrates seamlessly into everyday life, we aimed to convey Hanwha’s core values and philosophy. This approach also reinforced a message of unity and harmony, illustrating how Hanwha’s diverse affiliates come together under a shared vision.

Sustainable design for everyday use
Double D designed a range of stationery items, including packaging, diaries, and calendars for Hanwha Group and its affiliates, considering their practical usability across different work environments. In line with Hanwha’s ESG philosophy, we selected eco-friendly ink and paper, while improving readability and fine details from previous designs. The overall design was updated to reflect Hanwha’s 2025 vision and concept, ensuring both aesthetic appeal and functional ease of use.

A clear graphic system connecting ideas to form
The 2025 design was developed under the theme "Connecting Line," serving as the foundation for the key visual and all design elements. A simple yet bold line system was placed at the starting point of the layout, merging with the Hanwha CI to emphasize the company’s global influence and interconnectedness. This concept symbolizes Hanwha’s continuous pursuit of innovation and exploration across Earth, the ocean, space, and the future.

The key visual was consistently applied across all stationery items, ensuring a cohesive look. Each element seamlessly connects across different products, further amplifying the concept and effectively conveying Hanwha’s philosophy and vision.