Double D Studio | Amorepacific Sustainable Report

Amorepacific Group Sustainability Report

Sustainability report design for Amorepacific Group, a Korean cosmetic corporation that dreams of 'A More Beautiful World'

editorial
web

We tried to emphasize the brand by including AmorePacific's storytelling in the existing report, which lacked user access and brand experience.

Typography system based on Amore’s brand typeface 'Arita'

We tried to maintain brand consistency by actively utilizing AmorePacific's exclusive fonts, Arita Buri and Arita Dotum.

The main color green used Pantone 3395U, which visualizes environmental friendliness.

The sub-color was inspired by exposed concrete and set gray as a color representing non-processing.

Illustration for Amorepacific’s workplace

Warm illustrations that expand brand experience

To demonstrate AmorePacific's sustainable management attempts anywhere, we drew illustrations for three areas: the company's stores, workplaces, and factories.

Brand experience that continues in digital environments

Sustainability report had also been created as a separate microsite to allow users to experience dynamic and three-dimensional experiences that cannot be felt in paper media.

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Client	Amorepacific
Output	Editorial, Website Design
Year	2018
Double D	Minjae Huh, Sue Park, Chaehee Park, Mirinae Kim