Dermatological skin care that can be easily found in everyday life
CELL IN SHOT is a high-performance derma-cosmetic brand based on advanced dermatological science technology. With its proprietary technology, which uses microneedles approximately 35 times smaller than a person’s pores to deliver active ingredients deep into the skin, the brand offers consumers a professional dermatological skincare experience that can easily be enjoyed at home.

The brand identity and product packaging for CELL IN SHOT that Double D developed symbolizes the brand’s innovative technology and efficacy. The wordmark logo and typography system for CELL IN SHOT were created using a modern yet trustworthy typeface, aiming to concisely convey the image of a derma-cosmetic brand. The graphic motifs are inspired by the brand’s core technology as it relates to a spicule, and we designed them to effectively depict the feature of microneedles delivering active ingredients vertically into the core layers of the skin.

Graphic motif visualizing microneedles
The graphic motif was inspired by the brand's core technology, 'Spicule', and was designed to effectively demonstrate the characteristic of the active ingredient filled in fine needle-shaped micro-needles penetrating vertically into the core layer of the skin.

The packaging design centers on the color white, with graphic motifs emphasized visually in colors corresponding to different product lines. In addition, the product features—structured in stages according to ingredient content—are expressed through changes in the density of the graphic motifs for the purpose of intuitively conveying each product’s efficacy to consumers.

A color system that started with holograms
Cell In Shot's color system uses purple, blue, green, and yellow derived from powder as its basis. This color symbolizes the core of each product line and serves to distinguish the product lines.