새로워진 마데카 크림 시즌 7
Madeca Cream is a total anti-aging cream released by Centellian24, a high-performance derma-cosmetic brand embodying Dongkook Pharmaceutical’s 50 years of dermatological science. Since its launch in 2015, Madeca Cream has undergone six renewals and has been consistently loved by consumers, primarily through home shopping channels, establishing itself as one of Dongkook Pharmaceutical’s flagship products. However, with rapidly changing consumer trends, a new transformation was needed recently to strengthen Madeca Cream’s competitiveness.

The packaging design inherits the existing asset of its design mainly with a deep burgundy color, while completing a cross-shaped graphic with a variety of intersecting colors. Through this design, we wanted to visualize the unique product experience of Madeca Cream, which encapsulates Dongkook Pharmaceutical’s condensed technology. Additionally, the use of a single font in the typography showcases the professionalism and pride of Madeca Cream, a product that specializes in the essence of anti-aging. A hierarchy of information about the product is distinguished by color, making it easy for consumers to understand the product information.

In order to visually emphasize the various active ingredients concentrated in Madeca Cream, four derived colors were added to the color system that centered on burgundy. Through this, we attempted to intuitively express the efficacy of Madeca Cream, which provides explosive anti-aging effects by layering various active ingredients.