CLIO × Disney · Pixar Collaboration Packaging Design

CLIO is an innovative cosmetics brand built on the slogan ‘Express Your Own Confidence!’, emobodying an attitude that is bold, honest, and unapologetically authentic. Through its collaboration with Disney · Pixar's Toy Story, Double D set out to go beyond a simple visual crossover, creating an emotionally resonant narrative that connects the brand with the IP and delivers a deeply immersive brand experience for consumers.

CLIO's Fantastic Toy Shop
For this collaboration, Double D developed the concept ‘CLIO's Fantastic Toy Shop.’ In this story, the Toy Story characters become CLIO's own toys, guiding each consumer on a whimsical journey to discover their hidden personality and beauty. By connecting the characters’ themes of self-discovery and growth with CLIO's philosophy of ‘beauty that expresses confidence,’ the collaboration's message is extended into a more emotional and meaningful narrative.

Packaging Inspired by the Nostalgic Toy Shops
The packaging design draws inspiration from nostalgic toy shops, blending playful charm with a refined color palette and structure. Double D reinterpreted iconic toy packaging cues across each product to heighten immersion throughout the collection. The cushion compact is expressed with toy-like dimensionality, the eyeshadow palette incorporates the concept of ‘dress-up’ toys, the tint adopts a ‘mini house’ motif inspired by character playsets, and the lip pencil features a ‘coloring’ theme — allowing every item to feel like a toy of its own.

Building Immersion Through Brand
By thoughtfully defining the intersection between the brand and the IP — and weaving emotional storytelling into the visual identity — Double D created a differentiated packaging experience that not only builds a stronger emotional bond with consumers, but also sparks powerful purchase desire.