A package embodying the values of sustainable beauty and K-Beauty
Kablelyn is a filler brand by Dongkook Pharmaceutical, offering dermatological fillers that provide both a smooth injection experience and exceptional longevity.

Double D developed the brand identity and packaging design for Kablelyn. Reflecting the beauty trends of the MZ generation, which values both inner and outer qualities, we thoughtfully crafted every aspect of the brand experience—from identity to unboxing. Through this approach, we aimed to position Kablelyn as a leading hyaluronic acid fillerbrand in K-Beauty, delivering the value of sustainable beauty.

A logo highlighting geometric features with a visual expression of smooth injection
Kablelyn’s wordmark design uses a typeface that emphasizes geometric elements, creating an impression that is both approachable and precise. In particular, the letter ‘K’ features a stable vertical stem intersected by a sharp diagonal stroke, evoking the image of a filler syringe and visually representing the way the filler penetrates deep into the skin. The diagonal angle of the ‘K’ was also applied to a sleeve-style packaging structure, extending the brand’s visual identityinto the physical packaging experience.

Packaging designed for a simple and intuitive experience
A neon gradient effect was applied across the packaging to evoke inspiration while visually expressing the smooth injection experience of the filler. The outer sleeve features perforations, enhancing functionality by allowing users to intuitively access key product information.

In addition, the Mode Number, indicating the product grade, is prominently displayed on the package. This allows both practitioners and patients to quickly and easily identify product information throughout every stage—from unboxing to application.