Mimi Card: A Design That Suggests a New Way of Living
NH Mimi Card is Korea's first credit card that provides cardholders with regular deliveries of high-quality domestic rice, determined by their monthly spending. Created by NH Card, the service reframes rice as a practical, everyday benefit. Double D partnered with Mastercard to design the card, develop its key visuals and the name for this new type of lifestyle card.

‘Gudok Gudok Mi’ Design That Highlights the Joy of Receiving
Each card plate interprets the idea in a playful, modern direction. The ‘Bap Morning’ design combines a rising sun with the shape of a rice bowl, expressing a bright start to the day. The ‘Gudok Gudok Mi’ design takes cues from traditional rice bags, highlighting the card's main feature — regular rice delivery. NH's rabbit mascot appears naturally within the design, adding familiarity while emphasizing the friendly nature of the service.

A Fresh Start to the Day with ‘Bap Morning’
The ‘Bap Morning’ card combines a rising morning sun with a bowl of rice, symbolizing the lively start of a day that begins with a nourishing meal. Warm colors and soft gradients evoke the feeling of early sunlight, while the phrase ‘HAVE A RICE DAY’ on the front adds a light, playful greeting to everyday life.

Key Visual Content for Promotional Contents
Each card design was animated into a short video clip for social media content. The animations used simple narrative elements to communicate the idea of a rice-delivery benefit in an engaging way. Centered on the graphic motifs of the ‘Bap Morning’ and ‘Gudok Gudok Mi’ cards, the promotional clips were designed to consistently reflect the emotion and message of the card designs.