A global derma skincare brand that provides the best synergy effect.
‘+REAL’ is a derma skin care brand that provides the best synergy effect beyond ‘1+1=2’ by combining ingredients extracted from nature and active ingredients achieved through dermatological technology in an optimal ratio. Double D focused on Plus Real's core brand value, 'synergy effect', and designed a brand identity and product package that symbolizes this. The curves derived from natural ingredients and the angular impression derived from active ingredients are included in the logo type and symbol. It represents the combination of two different ingredients, and the amplification of the synergy effect created by the combination of the two ingredients can be intuitively recognized as the '+'-shaped graphic motif expands and connects to surround the front of the product package.

+REAL's brand color designates blue, which symbolizes trust and honesty, and gray, which symbolizes modernity, as the main colors, representing +REAL's professional and modern brand image that emphasizes efficacy.

+REAL's package uses a design system centered around a ‘+’-shaped graphic motif that lists natural ingredients at the top and active ingredients at the bottom. This intuitively expresses +REAL's core brand value, which creates synergy effects by combining natural and active ingredients.