Identity design for Shinsegae Universe, the first integrated membership for unprecedented benefits in the world.
- brand identity
A logo inspired by the Karman Line, defining the boundary between Earth and space
The logo for Shinsegae Universe Club features humanistic lettering with a sophisticated and mystical impression. The design incorporates a graceful curve resembling the Karman Line at the bottom, representing the worldview of Shinsegae Universe Club. The delicate arrangement of lettering complements the elegant arc reminiscent of the Karman Line, effectively showcasing the mysterious and luxurious world of Shinsegae Universe Club.
The logo for small displays is designed with adjusted stroke thickness and spacing between characters to ensure readability and clarity even when the logo is used in a reduced size.
Client |
Shinsegae |
Output |
Brand Identity |
Year |
2022 |
Double D |
Minjae Huh, Ihnwung Glenn Jeon, Juyeon Park, Juhee Park, Chanhee Jung, Haeun Kim |
Collaborator |
Wonwoo Lim(Design), NABB(Strategy & Naming), Minyuljin Company(Strategy & Naming) |