Sulwhasoo Lunar New Year Edition 2025
Sulwhasoo celebrates each Lunar New Year with a special Lunar New Year Edition, featuring the zodiac animal of the year. These editions have been consistently beloved for their elegant designs that add a fresh touch to classic products.

For the 2025 Year of the Snake, Double D developed a limited-edition package design inspired by the snake motif. Symbolizing wisdom and immortality, the snake served as the central theme, with a bold red and gold color palette designed to captivate Chinese consumers, the primary target audience. The goal was to not only attract attention but also resonate with customers seeking good fortune for the new year.

Motif system inspired by the visual characteristics of the snake
The packaging design incorporates a snakeskin pattern across both the outer box and container, creating an aura of elegance and mystique. To enhance its luxurious appeal, gold and silver foiling were applied to the scales, adding depth and refinement. Additionally, Sulwhasoo’s signature umber color was prominently featured on the front of the outer box alongside striking red tones, reinforcing the brand’s identity.

The main product container features a white base adorned with gold and silver snakeskin accents, further enhancing its sophistication and making the product stand out with an alluring charm.