Production of an outdoor advertising video for Trevari, a book club community platform
We produced an outdoor advertising video at Gangnam Station for Trevari, a book club community platform operating under the slogan "Read, Write, Talk, and Connect." This marks Trevari’s first outdoor media advertisement, displayed as a massive façade in one of Seoul’s busiest locations, the heart of Gangnam Station.

Trevari is a brand that fosters a community platform where people connect through book clubs, break away from monotonous routines, and bring new stimulation into their lives. To vividly capture Trevari’s dynamic and engaging experience, Double D crafted a concept centered around contrast and unexpected twists, bringing it to life through video and motion graphics. From concept development to advertising production, motion graphic design, and directing, we oversaw the entire creative process to deliver a compelling visual narrative.

Simply visualizing the surreal imagination inspired by books
We adopted looping techniques and engaging close-up shots to instantly capture attention, showcasing the small yet delightful moments in the daily lives of Trevari members behind their books. By breaking the stereotype that book clubs are dull, we aimed to expand the brand’s reach to new audiences and younger generations through a bold, visually striking, and dynamic brand advertisement. The result is a fresh, eye-catching campaign that makes Trevari’s unique energy impossible to overlook.

Actively incorporating Trevari’s slogan as a key communication message
We strategically integrated Trevari’s signature slogan, "Read, Write, Talk, and Connect," into the campaign by repeatedly showcasing it alongside witty and engaging visuals. By depicting playful, recurring moments of daily life, the campaign reinforces Trevari’s lively and refreshing brand image, ensuring stronger recognition and engagement with the audience.