BE(ATTITUDE) is a content IP commerce platform that offers a seamless experience of 'seeing, reading, and living' through the theme of 'strange discoveries.' BE(ATTITUDE) pays attention to the attitude of creators. The logo, composed of a capital letter A designed with parentheses and various fonts, reflects BE(ATTITUDE)'s identity, aiming to encompass a variety of creativity in the world.

BE(ATTITUDE) loves 'strange discoveries.' By providing people with new perspectives and sources of inspiration through unfamiliar encounters, BE(ATTITUDE) aims to offer experiences that make individuals more special. It actively practices the enjoyable value of filling the world with more new wonders.

Diverse content for creative minds.
BE(ATTITUDE) Magazine introduces various aspects of artists' work through Visual Portfolio, takes a peek into creators' studios exploring their space, tools for creation, and cherished objects in Creators Room, showcases in-depth conversations with artists in Artist Project, presents diverse opinions on issues in Essay, covers subjects of interest to the media in Review, including places, exhibitions, brands, products, and throws random questions to intriguing personalities in the lifestyle field in Gacha!, among others. We curate contemporary inspirations that bring vibrancy to the forefront.

For the detailed pages, we've crafted a design to ensure an engaging experience with diverse content without being monotonous. The prominent placement of images serves to function attractively as a visual-centric platform, and for each article, we've employed layouts that highlight distinctive features, providing visual variations.

A place where the experiences of 'Watching,' 'reading,' and 'buying' seamlessly connect.
Beatitude Shop is an online marketplace for creative individuals. It connects consumers with products from new artists that reflect original stories, visual art, and beauty. Operating as a curated shop, it carefully selects and sells art goods that link consumers through the purchase of artist products and lifestyle products. Beatitude Shop caters to the Gen Z generation, satisfying their unique tastes and values through products featuring witty and eye-catching designs.

Beatitude Shop aims to infuse stories into artist products. We designed the opening faces of the box tape and envelope, intending to make the first impression of the package impactful. To incorporate the artist's story into the product package, we designed cards and envelopes for the package, including content from artist interviews featured in Beatitude Magazine and website links.